Paid Media

Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.

Explore the role of AI in advertising across Meta technologies and learn how advertisers can benefit from AI-based solutions for ad campaigns.

Explore how to optimize your advertising strategy with campaign objectives, performance goals, and data-based decision making.

Learn email marketing with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Email segmentation and lifecycle campaigns - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute email marketing initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.

This course provides an overview of how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.

Explore how to use Meta Ads Manager and Meta Business Suite for campaign activation, reporting and management.

In this course, you will learn how to design and implement measurement strategies using basic metrics, self-served experiments, and advanced measurement studies to effectively evaluate and enhance campaign performance

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Lead generation and qualification - Strategy development and channel alignment - Campaign planning and execution By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.

Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

This course teaches you how to create ads from your Facebook Page.

Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.

Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.

Learn how to create ads and review format, placement and creative options in Meta Ads Manager.

Learn developing an end end instagram marketing business with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization - Practical workflows and templates By the end, you will be able to plan and execute developing an end end instagram marketing business initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn digital marketing with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization - Practical workflows and templates By the end, you will be able to plan and execute digital marketing initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn ecommerce marketing with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization - Practical workflows and templates By the end, you will be able to plan and execute ecommerce marketing initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn email marketing with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Email segmentation and lifecycle campaigns - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute email marketing initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn excel marketers with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization - Practical workflows and templates By the end, you will be able to plan and execute excel marketers initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn sales team leadership with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Sales enablement and team strategy - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute sales team leadership initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.

Learn how to get started with Meta Ads Manager.

Learn about the ad creation process and how to create reports in Meta Ads Manager.

Learn growth marketing with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization - Practical workflows and templates By the end, you will be able to plan and execute growth marketing initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

This course teaches you how to use your posts and stories as ads for your business on Instagram.

Learn hubspot sales software hubspot academy with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Sales enablement and team strategy - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute hubspot sales software hubspot academy initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn how to use Advantage+ catalog ads to dynamically deliver personalized ads and product recommendations to customers.

Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.

Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.

Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.

Learn social media strategy with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Social media engagement and community growth - Campaign setup, targeting, and optimization - Strategy development and channel alignment - Campaign planning and execution By the end, you will be able to plan and execute social media strategy initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn ecommerce marketing sell more online [free course] with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization - Practical workflows and templates By the end, you will be able to plan and execute ecommerce marketing sell more online [free course] initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Understand the importance of testing the creative in your ad campaigns.

This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.

Learn online sales move field sales remote selling with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Sales enablement and team strategy - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute online sales move field sales remote selling initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Explore how to use opportunity score to improve your campaign performance.

This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.

This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.

Learn more about data usage and collection in the ads ecosystem.

Explore how to create a budget for auction and reservation buying types.

Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.

Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Lead generation and qualification - Strategy development and channel alignment - Campaign planning and execution By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.

Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.

Learn seo strategy with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - SEO strategy and on-page optimization - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization By the end, you will be able to plan and execute seo strategy initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn paid advertising campaigns with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Campaign setup, targeting, and optimization - Lead generation and qualification - Strategy development and channel alignment - Campaign planning and execution By the end, you will be able to plan and execute paid advertising campaigns initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.

Learn twitter with a structured, outcome-focused approach designed for modern marketing teams. This course breaks the subject into practical steps you can apply immediately. Key topics include the following focus areas to build confidence and consistency. - Strategy development and channel alignment - Campaign planning and execution - Measurement, testing, and optimization - Practical workflows and templates By the end, you will be able to plan and execute twitter initiatives with clear goals. You will also know how to measure results and iterate based on performance signals. Use this training to strengthen your skill set and support broader growth objectives.

Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.